NATIONAL SEMINAR ON NEW AGE TRENDS IN MARKETING FOR MSMEs
Dr.Badal Tah,Odishabarta
Rayagada, September 10: MSME-Development & Facilitation Office, Ministry of MSME, Govt. Of India, Cuttack organized a National Seminar on new age trends in marketing for MSMEs at hotel Tejasvi International, Rayagada for the benefit of the MSMEs of the Rayagada and adjacent districts. In the said event, 130 MSMEs participated. Discussion was held on various topics like Digital Marketing Tools for MSMEs, GeM(Government E Marketplace), Registration for MSMEs, Modern Packaging Technique for MSMEs, Intellectual Property Right Tools, Food Safety regulations, Schemes of National SC ST Hub, Marketing support Schemes of Govt. of India as well as Govt. of Odisha.
The programme was inaugurated by chief guest Swadha Dev Singh, IAS, Collector & District Magistrate, Rayagada. Sri P.K.Gupta, IEDS, Joint Director & Head of Office, MSME-Development & Facilitation Office, Ministry of MSME, Govt.of India, Cuttack gave a brief introduction of the programme. Among other guests, A. Govinda Rao, President, DSSIA, Rayagada, Satwik Swain, Secretary General, OASME, Cuttack, A K Sharda, Hony. Secretary, UCCIL, Bhubaneswar, Bikash Ch. Bain, GM, DIC, Rayagada also addressed the gathering. Dr. S.N.Nayak, Assistant Director of MSME-DFO, Cuttack delivered welcome address and Shri. N Koti Ratnam, Asst. Director, Branch MSME-DFO, Rayagada delivered vote of Thanks.
In her address, chief guest Singh told about the pivotal role played by MSMEs in the production process and local employment generation. She stressed upon revival of sick MSMEs by the industry outfits in association with the government mechanisms. Local products like Kapdagunda shawl produced by Dangaria Tribal Weaver’s Society & Idital Arts by Soura tribe group are in the final stage of getting GI tag from the Govt. As a part of marketing strategy their products and other products from local producer groups from Mission Shakti must be included as a part of MSMEs, said Singh.
In his address P.K.Gupta told that as per instruction of Ministry of MSME, Govt. of India, this national seminar is organised at Aspirational District Rayagada for the benefits of MSMEs of Rayagada and adjacent districts.
All participants should realise the messages of speakers and internalise the modern marketing strategy.
The Inaugural session was followed by technical sessions on various topics. Key speakers of the programme were Sony Samal, DPI Skillz, Bhubaneswar, Sudhansu Pradhan, Business Facilitator, GeM, Aurobinda Bhattacharya, Indian Institute of Packaging, Kolkata, Bikash Kumar Panda, NSSHO, Bhubaneswar, Prakash Soren, Food Safety Officer, Rayagada. There was a question and answer session after the technical sessions. The seminar was coordinated
