Mercatique 2020 – ESSENCE OF MARKETING INNOVATION IN THE NEW DECADE
Bureau,Odishabarta
BHUBANESWAR:MAXIM: The marketing association of XIMB hosted its flagship event Mercatiqué on 7th November 2020 with the theme “ESSENCE OF MARKETING INNOVATION IN THE NEW DECADE.”
Professor Sandip Anand, the moderator for the conclave, shared his insights about the committee, innovation, and marketing history and evolution. He laid a foundation for the discussions that followed, revolving around the essence of marketing innovations.
The first speaker was Mr. Amit Sethiya, CMO, Syska Group. He threw some light on the various technological immersions at play in the market today and the importance of marketing basics.
The second speaker was Mr. Mohan Menon, VP, and Head of Marketing, Max Healthcare. He spoke about the behavioral changes in consumers’ shopping and spending and how love for local has been significantly magnified, and how the culture, dynamics, and logistics of how we live our lives has also altered considerably.
The third speaker was Mr. GauruvPhull, Head of Marketing, CEAT Specialty. He talked about leveraging existing technologies to reach out to the target audience and meet their demands, among other things.
The fourth speaker was Mr. Sai Narayan, CMO, Paisabazaar.com. He focused on the need for innovation to resolve consumer pain points and build a seamlessly integrated marketing strategy involving different channels. He also highlighted the importance of measuring consumer data to maximize customer insights and business performance.
The speakers then answered the students’ questions, following which the MAXIM magazine- Maxedge was launched. The conclave concluded with a vote of thanks given by the student coordinator of MAXIM, Ashish Routray.
