Bhubaneswar,27/11/18: Amara Muzik announces the production of 6 Odia movies in the next 2 years. A prominent Music Label in the eastern region of the country, Amara Muzik is all set to start its new journey in film production and it’s delighted to launch it in Odisha.
The Odisha film industry has for long been in the shadows. The state with a population of a little more than 4 crores, sees the release of not more than 30 regional movies a year, across 148 screens in the state. Fortunately, with the growing penetration of smart phones and the internet, the entertainment industry is opening its doors to fresh content and platforms.
Commenting on this venture, Mr Naveen Bhandari, Managing Director, Amara Muzik says, “An increasing number of people are accessing the internet, exploring regional films apart from mainstream Bollywood cinema. This provides us with a vast play area. We are looking forward to channelling our expertise in the digital space, to create a global audience for Odia movies. In the last three years, we’ve grown in the Odia market as a prominent Music Label, and have closely gauged the interests of the audience. There is a lot of experienced talent here and we look forward to collaborating with them to create magic through cinema. With our upcoming movies, we are looking at initiating and offering the market innovative concepts and better technology while working with the best of talent in the industry.”
Spearheading the production activities of the first film, Mal Mahu Jiban Mati: Bhagya Ra No Guarantee, is Amara Muzik’s Suraj Mohnot, Senior Executive. “The Odia Industry produces some great content and has some really good talent - both in terms of actors and technicians. It is a great step forward for Amara Muzik to enter movie production, and I am looking forward to this experience", says Mr Suraj Mohnot.
With the country moving towards regional content – music, movies, and regional literature; Amara Muzik hopes to facilitate people to stay connected to their roots while not compromising on the quality of content they consume. They are also looking at the production of movies in Chattisgarhi and other regional markets.
About Amara Muzik
Amara Muzik is a leading Music Label headquartered in Chennai. With a decade-long experience in the entertainment industry and three years in the Odia music industry, the label has risen to prominence with films like Bye Bye Dubai, Baby, Kabula Barabula Searching Laila and more. Amara Muzik holds collective rights in the eastern region to over 300 movies and albums in Odia, Bengali and Chhattisgarhi.